The causes of risks in placing paid links

Friends, I'm glad everyone who looked at my blog, " what is a blog | web updates! " Subject today is more to understanding some of the processes on the Internet (it can practice not to read). In the article, I briefly mentioned that there are risks to our site when we get revenue that way. In this paper we analyze the causes of risks in placing paid links on our resources.

The purpose of the search engines

Search engines tend to make place for the first position in the SERP quality sites that are:

• exactly fit the theme;
• useful, and users like.

What happens in this case?

If the user will find a quality site by Google or Yandex, it:

• hold at this site for longer time and possibly clicks on contextual advertising;
• will again refer to this same search engine when searching for new information.

What does it do?

The leading search engines Google and Yandex earn on contextual advertising. For them, the benefit to the user:

• while on the site, clicked on contextual advertising;
• returned again to the same search engine when searching for new information.

What will happen otherwise?

If in the TOP of search results of poor quality site, then the user:

• it quickly closes and clicks on contextual advertising;
• may refuse to service the search engine through which he had found this site.

How will this affect search engines?

In this case, profits will fall one search engine, which was found by low-quality site.

For this reason, search engines are struggling with poor quality blogs and sites that do not satisfy the users and try to artificially rise in the SERP.

What is meant by "artificial way"

Search engines Google and Yandex came up with different algorithms - based on what criteria to display sites in the first position in the SERP.

However, there are people (referred to as SEO-shnik), which became Google's algorithms to recognize and Yandex and adjust them for their sites. That is, they are technically create mechanisms that respond to the search engines. But it does not improve the quality of the information on their websites.

As a result, in the top of search results (ie the first page in search engines) began to leave the sites that do not meet the requirements of users.

For example, one of the criteria of usefulness of the site - a reference weight. That is, when a blogger or website owner of any interesting finds a useful site (or an article on another site) that he likes, he recommends this site (or article) on the resource. That is, makes from its website a link to his favorite site (or article). The more such links from different sites on the same site, the better and it is considered useful.

What did the SEO-shnik? They started selling links for the money. As a result, reference weight began to increase not only in quality but also in low-quality resources.

What is the result?

In the search results began to rise substandard sites (ie, they began to fall on the first positions in search engines.)

Surely, you noticed that. Enter keywords to search. In the first position out sites. You go to them.But there is nothing concrete on the topic that interests you or you are not interested.

Members began to behave as unprofitable to search engines:

• rapidly away from such sites without clicking on contextual advertising;
• search for information on other search engines (Google and if Yandex they could not find any suitable site on the first page in the SERP).

Accordingly, the revenues from the search engines have this fall.

All that I describe in the context of the total mass.

Conclusion

To summarize the above. Why do search engines want to raise in the search results most relevant to the best sites? To allow users spent longer on the site, clicked on contextual advertising, and were generally satisfied and went back to the same search engine. Then the income of the search engine on the content will grow.

For these reasons, search engines are trying to identify which sites are trying to artificially rise in search results, and to punish such sites.

So, my friends, we have examined the causes of risks in placing paid links - why search engines can be punished for this site.

Examples of high-quality typography posters

Typography is the decoration of the font. We present our collection of typographic works, collected from various sources. Here you can see how text can convey not only information, but even to have its own character and emotions. All work performed in different styles and carry a lot of inspiration.

The right sidebar of the blog examples

Sidebar (Sidebar) - the most important part of the blog (after the main content). It is usually placed in the sidebar widgets RSS-subscription and social networks (Twitter, Facebook, Twitter) by which you convert casual visitors to the constants, navigation controls, a visitor found your blog on what he needs, advertising (banner and contextual) through where you earn money, links to publications and popular pages and more. In other words, on how many competent and well designed sidebar of your blog depends very much! So what's he's a good sidebar?

There are a number of criteria by which one can judge the soundness of a sidebar, here are a few:

The most important thing at the top. The higher is the widget in the sidebar, so it is more efficient.Therefore, when designing the sidebar, and prioritize them according to the position the widgets from the top down. The most important widgets should be located "above the fold", that is to be seen without the vertical scroll bar.

Sidebar is attractive but not distracting attention. Horoshy sidebar - it's kind of a compromise. It must at the same time to attract attention and do not interfere with the visitor to get acquainted with the main content. In other words, the sidebar does not have to "scream", but when someone decides to turn to him it must be noted that all made ​​with high quality and nice (as well as quickly find there what I wanted).

Horoshaya conversion = the perfect sidebar. If you are on the blog comes a lot of visitors, but no one subscribes to the RSS and does not click on ads placed in the sidebar. This sidebar, by definition, can not be perfect, because he is not doing its job. Of course conversion is curled all the way from the sidebar, horrible content is no sidebar lift it out, but if the content you have the procedure, manipulation of the side panel can give excellent results.

Well, now, let us turn to some examples:

Tumblr Staff Blog



The main objective of the blog team Tumblr - the promotion of the platform, so at the top of the sidebar widgets are «Sign Up» (meaning Plain account on Tumblr), «30 reasons you'll love tumblr» and «We heart → Tumblr Fan Art» and only at the bottom of the widgets are "tags", "Search" and «Follow this blog».

ViperChill



Sidebar ViperChill very simple, but at the same time effective. Above you will find a form to sign up, the navigation controls at the bottom. The logic of the author's blog, in this case is - if people need the headings or tags, it is their will in any case (for that he did not hesitate to use the scroll), but the new e-book (course or subscription) should be visible.

Huffington Post



Huffington Post - one of the most successful and influential blogs in the world. Prioretetom for "edition" of this online publication is communication, so in the sidebar you can find these widgets «Most Popular on Huffingpost», «Most Discussed Right Now», «Hot on Facebook», «Hot on Twitter», «Don't miss huffpost bloggers »and so on. Enough to close integration with social networks.

Mashable



Blog dedicated to Internet technologies is simply obliged to conform to your theme, so the top of the sidebar found a place of social networking and widget subscriptions (to the same content Mashable safely be called "viral", the people of his well-picks up and carries on social networks). Moreover, we should note one more thing - Mashable is traditionally up to date focuses on current trends. That is now the center of interest in social networking Google +, she was listed first. At one time, in its place was Facebook and Twitter (today these networks are the widgets below).

Smart Passive Income



Smart Passive Income by Pat builds a brand around his own person, so the first widget that you can see paying attention to the sidebar - «Hello» (or in other words, About). The correct option if you are pursuing the same goals as Pat.

Digital Photography School



Another well-known project of Darren Rose (Darren Rowse) - Digital Photography School has an information-intensive and multi-functional sidebar, where among other things, you can find a widget that tells how to write and publish guest posts and photos (as well as containing a call to action) as well as ref. links of different photo service (eg, stock).

CopyBlogger



Finally, I have in store for you an interesting example. Sometimes the most important task of the sidebar - it is his absence. Author of the blog CopyBlogger Brain Clark (Brian Clark) did so, removing the sidebar from the main page, thus significantly increased conversion on landing pages (see at the top of the widget).

Summarizing, we will express another thought, which, incidentally, confirms our examples - the perfect sidebar for all occasions does not exist, therefore, proceed from their own needs, priorities and boldly experiment, and I wish you every success in this endeavor! In general, I think the sidebar in the first place should be a useful element of a blog, provide information that helps to orient new users - information about the blog, categories, tags, social, chips, popular articles, 

How to write a good and simple CSS code

There are many different styles of writing code for one do not like the padding, while others use capital letters, others use multiple elements on one line. But they all want to achieve one single goal: to create a good and understandable code . However one sees it in his own way and comes to this in their own ways. Although there are some experiences with the only true methods identified experimentally. Today, without considering my own coding style, I'm still in the way of improvement, let's discuss some tips for writing better code, CSS and understandable . All objections and amendments, as always, made ​​in the comments. See you there ;)


Add comments.

Comments, perhaps the most hated part of writing code. But the good comment? Commenting significantly improves both the perception and understanding of the code and work with the code itself. For comments can be easily and efficiently determine the appropriate blocks CSS, and sometimes to understand why certain established rules. Sometimes it is very difficult to find the right from the point of a solid mass of lines with code. Every time have to spend a lot of time flipping through and viewing hundreds of rows. But if your code is divided into logical blocks and each block is well commented, then find the right line in the block is very fast. Instead of searching through many lines of code, your search is narrowed to the search of a few comments and a few lines of code next to the comment. This greatly simplifies the search and saves a lot of time. But the commentary is not only easier to find. It is well structures and all of the code. Your code will look like an easy and understandable. Also, comments say about the professionalism of the developer who has developed a habit to put the right, and sometimes the key comments.

Use paragraphs.

The division of code into paragraphs is another way to make your code very structured and easy to find the right rules. Even a simple division of the paragraphs of classes and IDs, is much easier to read code and simplifies orientation in it. It would seem very little things, but in fact they are quite capable to improve your code and make it easier to work with them in the development and modification in the future.

Use shorthand code.

Abbreviated code is able to record some of the CSS rules in summary form. I think this is one of the easiest things in the CSS. For example, instead of rules for padding padding-top: 5px; padding-right: 5px; padding-bottom: 5px; padding-left: 5px; can be written much shorterpadding: 5px 5px 5px 5px; . A significant difference, both in writing and in perception, is not it?However, despite this opportunity, there are many papers CSS which really is not a short code.

Imagine that you have 350 lines of CSS code, where each class or ID consists of five rules and you are using a short code example for the rule margin . Now try to place a short code, write a detailed code of rules for margin : margin-top, margin-right, margin-bottom, margin-left . It turns out that each class or ID to receive three additional lines. So we add 350 to 500 lines of code.Poluchetsya that we just added the extra 150 lines of unnecessary code, impairing navigation of dokumeta and complicating the work of the rules.

So where you see fit, use a short account of the rules that regulate them, but at the same time increase the speed.

Use one rule per line.

One of the most annoying things that can often be seen in the code of CSS, a record number of rules in one line. I think it is not only ugly, but effective. The effectiveness of the code begins with the organization, as the organization accelerates and facilitates the coding of orientation in the code.All this eventually leads to productivity. Without creating chaos and having some CSS rules on separate lines, you are much easier on yourself. You'll see it in the long run, when you need to make changes to a document with the styles.

Highlight hacks in a separate file.

Always separate the hacks styles for your beloved Internet Explorer from the main document with the styles. Let the CSS in the main document you still have all the rules for your pages to be displayed in normal browsers. Create separate documents for styles with CSS hacks for different versions of Internet Explorer. If you mix khaki with the main document, you will not only complicate the document itself, but doing it is not valid. Because you can not put the code in the same document for different versions of browsers. So simplify the most styles, separate them into individual documents. So you get a well-organized structure.

Let's take a meaningful name CSS classes and ID


Quite often, when time is running out, and to direct the beauty of a particularly busy, the developer creates a class and calls him the first name that comes to mind. Basically, it is clear to him alone cuts, which were later and even he forgets. And the problem is just that. Over time, when it comes to the need to change something in style, we can not understand what makes a particular class. To do this, have to open the HTML and find in it the name of the class and try to understand what he was doing. Instead, if the class has a name with meaning, it is very easy editing of CSS.

Spend a little time, think about and name the class as close as possible to its functional purpose. For example, if you create a class that defines the style for the bar with the widgets in the basement, do not call it a Widget bar , if there is a chance that you still have bars on the widgets. So you will not be able to avoid ambiguity. Pick up the name, just describe the destination of styles.

Remove unused CSS classes and ID immediately.

Often, making changes to the project, we are creating new classes and IDs, replacing their old, and already unnecessary. Sometimes you just do not use what the classes and IDs. But instead of immediately remove unused elements, for some reason we keep them. Gradually, the document begins with the styles contain many unused classes and IDs, thus making it difficult to work with the document. Beginning to happen confusion among used and unused items. Therefore, you should make it a rule immediately remove unwanted elements, if they are not used on the pages. If you feel that some of them you may need in the future, move them into a single archive file. Do not store them in the main document.

Use the alphabetical order.

There is one positive point, which is easier for you to work with the code and further modification.This is the alphabetical order in the arrangement of classes and IDs. And most importantly, that it really works. And even within the rules of the classes and IDs is better to have too, in alphabetical order. So your rules are well organized, and you'll easily find the right rule quickly focusing on the alphabet. You can verify this claim on any list, and if the list is ordered alphabetically, it is much easier to read.

Locate the selectors together

Another simple way to organize your documents with styles, a combination of different selectors, if they have similar definitions or rules of style. For example, if you have a similar style definitions for tags li and ol , then you can combine them together into one definition. So you will save space and achieve a more compact notation, which is always more comfortable.

Divide the complex CSS document to a few simple

If you are working on a very large project and are trying to edit a document with styles, getting tangled in endless lines of CSS, then I would advise you just divide it into smaller and simpler. First try to logically divide your document with styles into several groups. Then divide the document into multiple files and place them in your group.

This will greatly facilitate further change. Instead of looking in one big file, certain rules, you can immediately open the file and work with him already. You will save much time and simplify work with styles.

For example, you can select styles that are responsible for typography in one file, and styles are responsible for elements of the format to another. And now, if you need to change or add typography styles, you can easily and quickly open the file without changing the rest.

However, for small projects splitting the files may complicate the job with style. Only when working with large document CSS becomes difficult, and only need to apply raezdlenie into smaller files.

Conclusion.

I hope these tips will be useful for you, and you will be able to write better code and intuitive CSS.What do you think? Are you using the techniques described above to write CSS? What advice do you have? What do you prefer? Please write in the comments!

DOODLE FOR GOOGLE: HONORED GIDEON SANDBEK WITH ZIPPER DOODLE

On 24 April 2012.Google pays homage to Sandbek Gideon (Otto Fredrik Gideon Sundback) with special Zipper Doodle, on the occasion of 132 years since the birth engineer, patented the zipper (zipper).

Gideon Sundbek (April 24, 1880 - June 21, 1954) was a Swedish-American electrical engineer.April 29, 1913 Gideon Sundbek invented the zipper.

Gideon Sundbek. Today was born inventor of the zipper

April 29, 1913 in America, a Swedish immigrant Gideon Sundbek patented his invention zipper, zip, which today we know as zip "lightning."

The first prototype of the "lightning" was created by American Uitkomom Judson in 1893, but the device it was difficult to make and very unreliable in operation. After many complaints, being on the verge of bankruptcy, Judson took the partners who brought to the work of an American engineer,



Gideon Sundbeka Swedish origin.

After several years of searching Sundbek developed a new version of "lightning" and the technology of its production. Wonder Sundbeka invention consisted of two textile bands, which were fixed-reaching in a checkerboard pattern of metal links. Connection or disconnection of the halves performed using the lock (slider) sliding over the tapes.

The introduction of a new version of fasteners have been longer and more painful than the actual development of "lightning" because of distrust on the part of manufacturers, who remembered the first bad experience. Over time, "lightning" has proved its reliability and manufacturability, and by 1923 was widespread.

GOOGLE ZIPPER DOODLE Visit Google's home page today and you'll see this:



GOOGLE UNZIPPER DOODLE Visit Google's home page today
and unzip


WEll  happy birthday, Gideon Sundback, and thanks for zipper.